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23.6.2015

PYR is now Packaging Recycling RINKI Ltd

In this bulletin:

  • PYR is now Finnish Packaging Recycling RINKI Ltd
  • The new RINKI trademark will be launched later this year
  • RINKI eco take-back points for consumers - the network is under construction
  • A new website to be launched in October

PYR is now Finnish Packaging Recycling RINKI Ltd

Following the extension of the company's activities, PYR’s Board of Directors decided in April 2015 that the Environmental Register of Packaging PYR Ltd would be renamed as Finnish Packaging Recycling RINKI Ltd. The new name emphasises our core activity, the recycling of packaging. The Finnish Trade Register approved the new name on 29 May 2015, while the business ID (1109694-1) remains the same.

The new name, Finnish Packaging Recycling RINKI Ltd, is applied immediately. Please update our new name in your company registers. The change of name does not require any other action on your side. 

RINKI mv 200x200px

The new Rinki trademark will be launched later this year

The new RINKI trademark will replace the existing PYR trademark at the end of this year. Firms that have joined RINKI hold the right to use the RINKI trademark. We will send copies of the RINKI trademark to our customers during this year. The upper part of the letter R in the company’s logo is rounded, thus depicting the continuous cyclical property of a material.

The trademark indicates that the firm is bearing its producer responsibility in relation to packaging as well. RINKI grants the right to use the trademark to firms to show that as members of RINKI they are fulfilling their producer responsibility for packaging. A firm may use the RINKI trademark on its packaging, on its website and in all its advertising and marketing communications. Use of the trademark is voluntary and there is no time limit on the introduction of the RINKI trademark. Firms may have packaging in use with PYR trademarks, which can easily be used until they run out. However, it is no use printing the trademarks alongside each other on the same packaging.

RINKI eco take-back points for consumers - the network is under construction

RINKI eco take-back points, which meet the legal requirements and are organised and run by producers, will be opened at the beginning of 2016. These take-back points will have a uniform appearance, and they will be ready to receive consumer packaging waste throughout the whole country. All 1,850 take-back points accept at least fibre, metal and glass packaging with 500 points accepting plastic packaging as well.

RINKI's new look and the name of the take-back points, RINKI eco take-back points, make it easy to recognise the take-back points of consumer packaging. It is easy to make use of the new logo both at take-points and on individual packaging much in the same manner as the existing PYR trademark.

The new RINKI eco take-back points are an important part of circular economy, which is, as the name suggests, an economy where a growing portion of the material in circulation is reused for the same or a new purpose. The aim is to rationalise the use of materials.  Finnish Packaging Recycling RINKI Ltd wants to invest particularly in consumer advice concerning recycling of packaging materials. The RINKI logo helps the packer; it's a request to act in a sustainable manner: You can recycle this packaging at the RINKI eco take-back point as material for new products!

A new website to be launched in October

RINKI Ltd will launch a new website www.rinkiin.fi in October to replace the current PYR website (www.pyr.fi). The new website will feature pages dedicated to recycling of consumer packaging. Consumers can easily find sorting instructions, information about recycling of packaging and RINKI eco points. We will provide more information about the launch this autumn.

For additional information please contact:
Finnish Packaging Recycling RINKI Ltd (previously the Environmental Register of Packaging PYR Ltd)
Annette Lindahl 
Communications Manager
annette.lindahl@pyr.fi 
GSM 040 555 1826

Finnish Packaging Recycling RINKI Ltd
Finnish Packaging Recycling RINKI Ltd (previously The Environmental Register of Packaging PYR Ltd) is a non-profit service company established in 1997 and owned by Finnish industry and retail trade. We provide efficient, sustainable solutions to enable firms to comply with producer responsibility for packaging. For consumers, starting from 1 January 2016, we will provide a network of collection points for consumer packaging waste for the collection of packaging and for the recycling of glass packaging. Around 5,000 companies who bear their statutory product responsibility for packaging placed on the Finnish market have joined RINKI. Thanks to a cost-efficient producer responsibility scheme funded by firms, only a small share of total packaging used remains unutilised. www.pyr.fi (A new website in October 2015: www.rinkiin.fi)